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As a skilled product manager, the upshot of this survey don't really surprise me all a lot - they do confirm a several things. We product managers always find a way to like to the "sexy" part of product management: product definition. What we don't like as much will the grind of actually helping to trade the things once they've been created.
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Finally, your distribution channels can even be a key a part of any product marketing software. Keeping your channels happy and getting them to promote your products is an integral goal virtually any product business manager. However, it's not the most critical thing when it comes down to marketing your products.
I'm likely to be more interested if somebody else tells me how much they loved your software. If that message keeps coming from third parties, I'll be even the more interested in your pitch. I want to be aware that what you're telling me is the truth, along with the sort of social proof that hails from testimonials helps matters a large amount.
Remember, what needs to occur for suer to purchase your technique is part associated with an complicated group of steps. It requires become associated with your product, decide that it's the right one for them, and then buy that will. If we provide our clients with way too many marketing messages, then they'll become flustered and they'll never traverse to that last step - actually making an investment.
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